About For People
Get to know our story, our team, and what drives us.
For People was founded with a mission to fight for underserved and disadvantaged populations. It all started when Johanna, For People's CEO, walked into a pro bono lawyer's office while holding her mother's hand at the age of 15 to file for medical bankruptcy. Johanna's mother, a single parent, had been battling cancer for a year and, unable to work, she couldn't make ends meet.
As a young teenager, Johanna navigated incomprehensible hospital treatments, endless government paperwork, and the confusing processes of getting back to normalcy. She found that simple public services were impossible to navigate. That experience revealed the urgent need for more accessible, efficient public services—one that would later inspire Johanna to establish For People.
Her story is not unique. Many of us at For People have personal stories that drive our commitment to this work. Some of us struggled to access critical benefits when we needed them most, while others saw how outdated systems left their families and communities without support. These shared experiences drive us to build solutions that make government services work better for the people who rely on them.
We are passionate individuals with deep experience and tenacity, committed to delivering best-in-class services with pragmatism, humility, and a relentless focus on results—for people.
Johanna Yi
Founder and CEO
Our Mission
At For People, we believe that people are at the heart of every data challenge. Many of us come from the very communities that public programs serve.
Our work is deeply personal, and we are dedicated to designing solutions that meet real human needs while ensuring that government agencies have the tools they need to operate effectively.
Our Values
At For People, our work is driven by five core values:
Passion. We focus on projects that impact disadvantaged populations, recognizing that behind our work are real people whose lives depend on the services we deliver.
Humility & Respect. We understand the complexity of government challenges and approach each problem with respect for those who have tackled these issues before.
Fun. While our projects are serious, we believe in bringing a sense of fun to our work. A good joke can diffuse tension and create a positive work environment.
Curiosity. We value continuous learning and encourage our team to bring new perspectives to problem-solving.
Sustainability. Our goal is to build scalable and sustainable solutions that empower government agencies to operate independently.